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How to Scent Your Home for Spring.

Taking Down Gender Binaries with GQ

Blur the Lines

2min

To commemorate the launch of our boldly expressive Geranium Nefertum fragrance – an olfactive celebration of gender fluidity – we’ve partnered with British GQ and three fierce young artists expanding the norm when it comes to gender expression and identity.

Travis Alabanza

Travis Alabanza

Travis Alabanza (@travisalabanza) is a performer, writer and theatre-maker. An influential queer figure, they have appeared in international risk-taking shows, and endlessly strives to share their experiences and voice with the globe.

“I’m allowed to dress how I want and express my gender how I want, and just because I was assigned something at birth, it doesn’t mean that’s what I’m destined to have to be.”

Jacob Mallinson Bird

Jacob Mallinson Bird

Jacob Mallinson Bird (@jmallinsonb) is a diva, pianist, University of Oxford PhD music student and drag queen Dinah Lux. His drag persona allows him to compartmentalise the nuances of his gender expression.

“Before I did drag I was more genderqueer than I am now. In drag I’m hyperfeminine – tiny cinched waist, giant hair, fetish heels… – and then in the day I don’t look super femme.”

I’m allowed to express my gender how I want.

George Shelley

George Shelley

British singer-songwriter George Shelley (@georgeshelley) is a former member of the boy band Union J, and proudly promotes visibility, equality and acceptance for the LGBTQ community as an openly queer artist outside of the pop industry.

“I've stopped caring what other people think. As long as I'm proud and happy of who I am and what I'm wearing then that is all that really matters to me.”

DefiantAmbiguity

Break the Rules

On the topic of deconstructing ideas of masculinity and femininity in society: “I have faith in humanity. I have trust we have had issues before in the culture, as a kind, and we've sorted them,” says Shelley.

“It just takes some time, some voices, loud voices, and that's what we want to be. As loud as we can: if that's expressing gender, having fun, getting rid of judgment. Then we can just live.”

Geranium Nefertum Collection

Blur the Lines

Geranium Nefertum is an unconventional interpretation of a green chypre. Its poetic name is a nod to Nefertum, the ancient god of perfume. Inherently androgynous, it’s the brainchild of instinctive and spirited perfume Carla Chabert, who imbues her work with a commitment to driving change, modernity and freedom.

Dare to be your true self in a kingdom of fragrance.