A Question of Gender
Our survey participants are confident the gender pay gap will be resolved - a huge 92% of Millennials and 71% of over 35s agree. Additionally, the belief that ‘women will be equally likely as men to reach the highest levels of society’ is replicated across both age groups (79% of Millennials and 71% of over 35s). However, 72% of Millennials believe ‘motherhood will no longer be a barrier to professional success’ compared to just 45% of over 35s.
When it comes to the topic of 'gender biases', 63% of Millennials admit to being aware of what these biases were by the time they reached 16, this compared to a mere 35% of over 35s. Can this difference be attributed to the internet boom and the ease it offers in accessing information?
Let’s Talk Social Media
The Millennials in our survey are quick to recognise the positive influences of social media and tend to attribute these platforms with uniting socially conscious thinkers while driving awareness around gender inequality and female harassment.
69% of Millennials feel that 'social media has been instrumental in advancing gender equality', while 75% believe that it is ‘broadening people’s views on gender identity’. Furthermore 61% believe that social media is a 'force for good', and use it to share their opinions and discuss issues that are important to them, this has resulted in a new wave of activism.
The negative sides of social media are however felt in discussions of body confidence. 72% of Millennials admit to feeling inadequate after seeing 'idealised images', while 62% have gone as far as to edit images of themselves. Furthermore, 69% feel pressured to project a certain image of themselves on social media. Interestingly, only 25% of over 35s feel the same level of pressure, which could perhaps hint at the apparent lack of importance social media plays in their lives.