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How To Wear Perfume Like A Pro
Our Panel Of Insiders Reveal All…
Our in-house team of fragrance experts are here to show you how to get the most out of your beloved scent (with a few eye-opening pointers along the way!); from the best time of day to test out new fragrances to how to make them last longer.
How To Shop
Do It In The Morning
… Advises Michael Parker, our Global Sales Education & Development Specialist, because ‘‘your senses are more alert and fine-tuned after a good night’s rest.’’
Spritz The Fragrance 20cm Away
Because if you spray it too closely, the perfume’s alcohol will, as Michael cautions, ‘‘numb the receptors in your nose resulting in an uncomfortable experience when smelling the fragrance.’’
‘‘Spritz the bottle about 20cm away. If you spray it too closely, the perfumer’s alcohol will numb the receptors in your nose resulting in an uncomfortable experience.’’
Michael Parker, Global Sales Education & Development Specialist
Start Soul Searching
Fragrances are deeply personal. Try asking yourself a few questions like, ‘‘Where will I wear this – every day or for an event?’’ and ‘‘How do I want to feel? Glamorous, relaxed or holiday-ready?’’
Take Your Time
“My number one rule’’, says our Senior Brand Manager, Fanni Varkonyi, ‘‘is to always test the fragrance on your skin for at least a day before committing. Testing it on a blotter gives you an idea of the general vibe of a scent, but every fragrance can differ from one skin to another, and they develop over time.’’
Find Your Nearest Store
‘‘My number one rule is to always test the fragrance on your skin for at least a day before committing.’’
Fanni Varkonyi, Senior Brand Manager
Tips For Long-Lasting Perfume
Layer First
…With our matching Bath & Shower Gel and Body Lotion. This is because ‘‘scent holds better on clean, hydrated skin’’, explains our Fragrance Expert, Gemma Pinnock.
Where Do You Spray?
We all know about our wrists and neck, but Gemma says spritzing your ankles will help the fragrance to diffuse upwards with your body heat to create a scented veil. ‘‘Other key pulse points include inside the elbows and behind the knees, projecting your fragrance as you move.’’
The ultimate accessory: spray a silk scarf and tie it to your bag to leave an enticing, lingering fragrance trail, also known as ‘sillage’, as you walk by. We promise that heads will turn.
‘‘Spritzing your ankles will help the fragrance to diffuse upwards with your body heat to create a scented veil.’’
Gemma Pinnock, Fragrance Expert
You May Not Know This…
Fragrance Has A Three-Year Shelf Life
So don’t hold out – once opened, spritz your perfume every day to enjoy your signature scent at its peak performance.
The Benefits Of Synthetic Fragrance
Our fragrances blend natural and synthetic ingredients. Synthetic materials are carefully crafted under lab conditions with complete control over quality and stability. They’re great alternatives to natural ingredients, which sometimes cannot be sourced due to carbon footprint or ethical concerns.
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